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Show Flyer
By Karen Lawrence
 Probably one of the most important aspects of publicizing your show and attracting entries is an easy to read show announcement designed to attract the attention of exhibitors.
This is generally the job of the Show Secretary, but can be done by almost anyone in the club. The best way to put one together is to get ideas by looking at show announcements for other shows. Clear and concise is best, and many computer programs (e.g. Word Perfect or Microsoft Publisher) have templates for newsletters which work perfectly when planning a show flyer.
- Name of club
- Showhall name and address
- Show date
- CFA logo - can be requested as a .gif or .jpg image by email from cfa@cfainc.org if needed in that format. A sheet of glossy CFA logos is provided in a package received from Central Office that may be either cut and pasted into place, or scanned for use. Consider using the CFA logo as a watermark on your flyer.
- Names of judges (check to make sure they are spelled correctly, please), and their ring assignments (i.e. Allbreed, Specialty, etc.). If you have separate judges for Saturday and Sunday, make a note of which day the judge will be at the show.
- Entry Fees - include all fees for entries, double cages, sales cages, grooming space, end of row benching, NSF funds charge, etc.
- Entry Clerk info - Name, address, telephone, fax, e-mail (check to make sure it is correct)
- Closing Date, and entry limit
- Show Hotel Information, including name, address, phone and rates.
- Attractions in the area that your exhibitors may enjoy on Saturday night, i.e. good restaurants, shopping centers, etc.
Refer to CFA Show Rule: 19.01
Usually, it is best to start working on your show announcement about 6 months prior to the show. Plan to print your show announcements on brightly colored (neon colors?) paper to attract even more attention when they are passed out on the top of cages at the shows. If you can afford it, two color show announcements on white paper can be very classy. Print at least 1,000 and give them to club members to pass out at shows they will be attending about 3 months before your actual show date.
The Almanac has exceptionally reasonable advertising rates for show ads, and you may be wise to take advantage of them. Remember that the advertisement information MUST be in Central Office two months PRIOR to the month in which you want the ad to appear.
Many clubs now have clubs members who have online web sites, and having one of them include an online show announcement is an added bonus. If you do not have a member with this capability, contact your Regional Director to see if your show announcement can be included on the regional web site. The following regions have websites online that include show information pages. There may, or may not, be a small charge for this service.
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